About A Small Business. And You.
A small business is absolutely not just a big business with less zeros.
Small businesses mean more moving parts for the owner. Every division in a big business defines a task that must be done in a small business. Operations. Finance. And yes, Marketing.
During my small business years, I learned to get the jobs done. All the jobs. It was harder than I thought but I learned how to tame the workload with organization and outside help as necessary. I learned to get out from under the drudgery and focus on the passion that brought me to my own business in the first place.
Big business also trained me in setting objectives, working to a statistically relevant budget, targeting actionable data and respecting creative ideas no matter where they came from. I learned to actualize ideas with specifically designed forms and follow-up procedures to smooth the work flow.
It would be an honor to help you on the marketing and advertising part of your work. My experience is in both the creative – award winning creative - and the business side of marketing. My degree is in English with an MBA in marketing from Pepperdine University. My focus for you is on results and a mandate to “spend money where it counts.”
I truly enjoy working with the entrepreneurs who entrust me with their dreams. Each challenge is unique.
Getting Focused
What do you need from this checklist? With so much clutter, the issue is focusing – and part of the problem is defining the problem.
I need a clear overview of the marketing strategies that will work for the needs of MY business. Nothing generic. What should I do and NOT do?
I need a social media program and someone to run it
I need to get my priorities straight. Where do I start?
I need a website designed.
I need marketing strategies that I can put into practice Right Now!
I need a logo.
I want everything explained to me in layman’s terms – I want to understand where my money is going.
I want to add influencers into my marketing mix, and I need a starting point.
I need my blogs and emails on schedule and on point and what about Artificial Intelligence!
I want results
I need training for someone to take over some of this work!
Whoever I work with, I want sensible pricing.
I truly look forward to welcoming you. We can analyze, plan - and begin designing the optimal marketing solutions for your business. Financially, the money you will spend is going to be less - much less - than the money you would waste without a proper targeted marketing plan in place - less than one misplaced media buy.
If you have questions, please don’t hesitate to get in touch, it will be my pleasure to respond to you directly. Or sign up for a free consult and see if we can find some actionable ideas then and there!
Val Holwerda
What’s Been Said
“… no-fluff, straight-to-the-point…Val does an amazing job of boiling down to the essentials and giving rules of thumb to guide marketing decisions …with fresh ideas and perspectives… worked for me!”
Signa, Specialty Giftware Online Store
