Once you manage to carve out a spare couple of hours to tackle the marketing monster you’ve been hiding from, where on earth do you start?

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Isn’t that what you really want to know? What can AI do for me? Well, we’ll get to that.

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The problem is that if you’re starting out, you really just want to know the basics and to leave the fancy terms at the door.

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To a beginner, or someone who is so focused on other areas of their business, marketing can look like a black box. Stuff goes in, stuff goes out.

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You want to - need to - work hard and focus on getting things done if you want to make a success of this but ask yourself: Are you adding value, cultivating long-term customer relationships, and growing sales?  

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Understanding your customers’ needs and speaking to them, where and when they are listening – isn’t just something to aim for. It’s the core of your marketing strategy.

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Here’s the fact: Transforming a prospect to a client means multiple exposures to your message. Is that news? Or not? The answer is: repetition matters. 

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Like any relationship, knowing and communicating is what creates togetherness – or in the case of business, a good, long-term association.

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