The Essential Workshop - Now Virtual

**How can you get the answers to your marketing questions in a single session that focuses on what really matters? It’s time you found the answers…**
The Essential Workshop takes a highly personalized approach that makes all the difference. Here’s how it works:
Limited to just 3-4 participants to maintain focus
Delivers hands-on, interactive participation opportunities
2-Hour deep dive — creating actual marketing solutions for your business plus a one-on-one follow-up session.
From the moment you get started, you’ll be taking back control of your marketing like never before

Val Holwerda, an experienced and award-winning marketing executive and founder of Marketing 101: The Essentials will run the workshop, every step of the way. Also included is an hour-long, one-to-one personalized follow-up with Val, arranged for the month following the workshop. Perfect for clarifying, optimizing, and fine-tuning your approach without delay.

You’ll start with a brief overview of marketing to cover the basics before focusing on what your business really needs. It’s that simple when you focus on the essentials. You will be able to select the priorities:

- Defining the business and its place in the market — positioning
- Defining the client — who am I talking to?
- Reaching the client — making the right media choices
- Engaging the client — content strategy and creative ideas
- Putting plans into action — the art of organization and execution

The Essential Workshop has been specifically created for small businesses and start-ups that don't yet have a coherent marketing plan. If you want actionable insights and a clear structure that will help you grow your business and improve your profile, this is for you. And because everything is focused on active and personal participation, you’ll be making progress every minute.

The flexible choice for your business

The workshop is conducted on Zoom. Login Credentials sent after your registration is confirmed.

10 am until noon with a focused follow-up meeting scheduled on an individual basis within 45 business days - everything on Zoom.

Custom Dates readily arranged

Email Us

When you focus on the essentials, everything else falls right into place.

Ready when you are.

Schedule on Thursdays throughout 2024. Email us to arrange custom dates.

Click Here to Sign-Up

March 28, 2024
April 25, 2024
May 23, 2024
June 27, 2024
September 26, 2024
October 24, 2024
January 22, 2025

We hope to welcome you to The Essential Workshop, now in a virtual version. Just the basics. Just for YOUR business. No yawning through generic lectures. Need more info? Let us know. .

For a bit of perspective: there are no magic tricks here, or promises of easy answers, or supersonic results. You’ll spend two hours and come away with a view of the basics and with a roadmap of where to start in. The follow-up meeting will help you solidify the plans you have thought through in the workshop.

The tuition is generously low. This is an early entry point. You are just starting out. The Essential Workshop is designed to give you the boost, and direction, and jumpstart you need. It will be a pleasure to see you off on your journey. Tuition includes 2 hours interactive session plus one-hour follow up that is one-on-one. Handouts available. $150 total.