Module 1 – Who are YOU?
This is YOUR business, these are YOUR products, YOUR clients. Here we set your marketing priorities in order. This is where an outside view is invaluable. Inevitably, many surprises are revealed here to even the most savvy and experienced entrepreneur.
We will work together to position your brand the right way in the market; the marketing strategies will follow
Module 2 – Who is your CLIENT? And where are they interacting?
Your business is all about your client. We will spend time talking about them, and doing some low key research so we can speak to them appropriately and directly in the right media space and avoid costly advertising errors.
Module 3 – Priorities
There are so many different marketing channels out there, you can’t tackle them all on Day One. We’ll look at the overview and set priorities. Together we can find the right place and price for your business by looking at how each approach can jumpstart your business.
Module 4. – Creating a Plan
Now it’s time to create a plan; turn our attention to digital media, traditional media, and the space in between. This is where everything starts to come together.
We focus on specific media for your business and expand your understanding of how to harness that power to ensure that it works for you.
Module 5. Implementing the Plan
Now that we’ve covered the essentials, we will look at how to CREATE the media products you have decided on – whether it is DIY or working with our team. A website, a social media package, or a print campaign. We will come up with a way to organize it, so it is manageable, scale-able and productive. We will schedule in time to train your staff. You will be prepared. Everlastingly.