Why Knowing your Customer Matters: 4 Good Reasons

Like any relationship, knowing and communicating is what creates togetherness – or in the case of business, a good, long-term association.  When you are growing a business, it can be hard to know which way to turn. Do you try and offer everything to everyone and end up achieving nothing? Or do you roll the dice and try and guess a highly targeted niche as you hope for the best?

The truth is that these are both bad strategies, and when you start to get to know your customers you’ll see why. Here’s 4 reasons why getting to know them makes all the difference…

You’ll be able to develop better branding 

When you want to catch their eye you need to know what your customers actually want to see. If you never ask them then you’ll never know, and if you never know you’ll always be wondering why your competitors are growing so much faster. 

You’ll see how to set the right price to entice 

Finding out what people are willing to pay for what you have to offer is just as important as knowing how to package and brand it. Ask the key question that everyone uses to decide when they’re considering a potential purchase and you’ll have a big advantage from day one. 

You’ll know what they’re really looking for 

You might find that what you have just needs a few tweaks to stand head and shoulders above the rest, but how will you know if you never ask? Getting to know your customers really is time and money well spent in the long run. 

You’ll understand what motivates them to buy 

If you can see why someone might want to buy from you then you can amplify the parts of your offering that showcase this part of things. It’s all about shaping what you have in a way that makes it appear as the natural choice for anyone in your target market. 

Add all these together and you’ll have a brand that stands out for all the right reasons. 

Set up a free 20 minute consultation – I’d love to chat with you. Marketing101Essentials@gmail.com