Speaking Your Customer's Language Is What Matters.
Understanding your customers’ needs and speaking to them, where and when they are listening – isn’t just something to aim for. It’s the core of your marketing strategy. That said, knowing how to get there can feel like the journey that never ends. What I want to do in the next couple of minutes is show you that when you keep things simple, you also keep things on the right track.
Let’s take social media as a great example. There are dozens and dozens of social platforms, with new ones seemingly sweeping the world every single week. How do you make every single one of them work for you when you have a business to run? Maybe you narrow it down to just the most popular several platforms? Or how about you start with no social media as your default and instead think about what it is your audience actually needs from you?
The point here is that just because there are tools out there doesn’t mean you have to force yourself to use them. There’s always a risk that by not joining the latest social craze you’ll miss out, but there’s a much bigger risk that comes from trying to make every single social platform part of your marketing strategy.
If you try and do everything, all the time, and offer it to everyone you can think of…what are you actually achieving? You’re spreading yourself thin, losing focus and there’s no way you’ll be able to maintain consistency with important things like your brand voice. In the world of marketing, less is so often more.
Here’s 3 great examples of how you can get a load more done with a fraction of the effort:
-Learn from the competition: Look at where they advertise, pause, and ask yourself why they’re doing it this way
- Do what you know: Starting with techniques you already understand, no matter how basic, allows you to authentically find your voice
-Reach out for guidance: Getting in touch is a great way to gain perspective and cut away complexity that’s just eating up your time
Taking these 3 little tips onboard and making time for some quiet reflection is the best way to start finding your voice. From there, you really can start to learn the language of your audience and reach out to them in a way that will make a massive difference to your business. Can we help? Let’s connect. Marketing101Essentials@gmail.com